Home > General > Nollywood- Nigerian movies taking the world by storm

Nollywood- Nigerian movies taking the world by storm

Nigerian Dancer Becky Umeh in Leopard Dance ma...

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The Nigerian film industry has been growing in leaps and bounds. Some fifty movies are produced every week and delivered to Nigerian shops and market stalls every week. The average film costs between US$17,000 and US$23,000 to film and is shot in just a week. Each film sells up to 150,000–200,000 units nationwide in one day. Love them or hate them, Nigerian movies have taken the world by storm. This is why Nigeria boasts the largest film industry in Africa in terms of value and number of movies produces.Nollywood is also the second largest film industry after Bollywood ahead of Hollywood. The quality may be nowhere near that of Hollywood, but their target market isn’t concerned with quality; they just want to be entertained.

Nollywood Facts

• Rapid growth in the 1990’s and 2000’s, so it is relatively new industry.

• Largest film industry in Africa in terms of value and number of movies produces.

• Second largest film industry in the world in terms of number of annual film productions, following behind Bollywood.

• Nigeria has a US$500 million movie industry, churning out some 200 videos for the home video market every month.

• Second largest employer in Nigeria

•Nigerian films are received more favorably in Nigeria than foreign films.

Nollywood films have a ready market in Nigeria and with Nigeria having the largest population in Africa, 140 million people there is no going wrong. Even across Africa, movies are available in even the most remote areas of the continent. The demand is international; the last few years have seen the growing popularity Nigerian films among the people of African diaspora in Europe, North America and the Caribbean. Nigerian movies may not be winning Oscars but they are certainly bringing in the money and entertaining masses around Africa and the world. Nollywood continues to grow while many look on in disgust. There is definitely a market for the Nigerian low budget movies and Nollywood has done good and exploited that market. Why serve caviar when the market wants sadza nemaguru (thick porridge-pap and offal’s, a very Zimbabwean dish).

This is what I call good marketing. After all marketing is satisfying the needs and wants of the customer at a profit. It is not about what you like or want, give the people what they want and make money while you are at it. We may think of Bollywood and Nollywood as being second cousins to Hollywood, but they are satisfying needs and making money at the same time.

The entertainment industry employs millions of people around the world. Zimbabwe however frowns on entertainment as a career choice or business idea. South Africa, Nigeria, Ghana have large entertainment industries and these contribute to the GDP. Sports and culture are part of who we are and we can use them to grow our economy. If we focus on only academia we are not building a balanced society. I am sure that the next few years will see a growth in Zimbabwe’s entertainment, especially the film industry. We did produce some good movies, Neria and Yellow Card, we can do more. Our people do enjoy African films, lets produce of them.

Categories: General
  1. November 8, 2011 at 11:52 pm

    Nollywood is an over hyped baby. They should work on technical quality and script quality.

    • November 10, 2011 at 9:26 am

      It is overhyped, for a reason. Like them or not, they are quite popular world wide among people of African descent. Nollywood has created jobs for millions and contributes to Nigria’s revenue. There is room for improvement, as with any industry. I wont knock Nollywood. I am sure they will improve with time.

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