Sell yourself- Build a strong elevator pitch
There is a standard meet and greet I have noticed with most people and it goes something like, my name is so and so and I work for so and so and I am a so and so. This is all well and good if you want to stay in your present job. Introducing yourself is not about what you do, it’s about selling yourself or a service you provide. We often have just less than a minute to make an impact on someone. We often blow this by telling them about our job titles. Job titles don’t tell much. Introduce yourself by giving the juicy details about the work you do. Imagine if you met a potential investor or employer in the elevator? Would it be sufficient to say you are a software developer? Their response would be so, and…
“I work with small businesses helping them to expand their market” or “I work with companies helping them to make to increase their sales revenue through the use of training.”
These descriptions will interest someone rather than saying I am a consultant, a trainer etc.
Every business grows and changes, and your pitch needs to grow and change with it. You can have the most creative logo, the slickest slogan, the most dazzling brochures, and the most cutting-edge Web site, but if your elevator pitch is out of date, you’re missing one of your most important opportunities to “brand.”
Always adapt your pitch to suit the person you are speaking with just as you do with a CV.
1. Keep it short.
2. Have a hook. “The objective of the first ten or fifteen seconds is to have your prospective investors want to listen to the next forty-five or fifty seconds differently, more intently than they would have otherwise.” Mel Pirchesky
3. Pitch yourself, not your ideas.
4. Don’t forget the pitch. Don’t forget to mention what you need, an interview, how much investment etc.
5. Don’t overwhelm with technical or statistical terminology.
7. Use the same tactics for print. You can hone your elevator skills by practicing them in writing. Babak Nivi describes the email elevator pitch here.
9. Be involved in the startup community before you pitch. Business Insider suggests “Engaging in online discussions, writing insightful blog posts, and participating in the relatively small startup community can earn you a ‘strong presence’ that gets you noticed by potential investors.” Building relationships with investors before pitching to them will help your success.
Build your own elevator pitch using the Harvard Pitch builder below.
- Prepare your elevator pitch (studyinglaw.co.uk)
- How to Perfect Your Elevator Pitch For Your Business – 5 Tips (amsterdamprinting.com)
- Be Ready for the Elevator (bizfilings.com)
- Elevator Pitch (swiss-miss.com)