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The art of Making War

Sun Tzu said: The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected. Sun Tzu’s writings have been recorded as “The Oldest Military Treatise in the World,”. His most popular saying says,“The supreme art of war is to subdue the enemy without fighting.” ― Sun Tzu, The Art of War

The art of war can be applied into personal lives, politics,business and in any situation. Often we find that we have to make war, maybe at work, at home with a rebellious teenager or in your business with that competitor who is plotting a hostile take over. It is always wise to pick your battles wisely. Not very battle is for fighting, some only require for you to walk away and turn your back against the aggressor, some require that you face the aggressor in the face and fight for what is rightfully yours. If you can make these decisions and pick and win the right wars, you are set for victory.

If you are spending millions of your marketing budget on a market and are not gaining any market share, is it good to go into a TV advertising war path or to just concede that the market cannot be penetrated and will hurt your business ultimately. Richard Branson and Virgin pulled out of the Nigerian market, even though there is a lot of money to be made.

Great Quotes
Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose.‎

All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.‎

If, however, you are indulgent, but unable to make your authority felt; kind-hearted, but unable to enforce your commands; and incapable, moreover, of quelling disorder: then your soldiers must be likened to spoilt children; they are useless for any practical purpose.‎

Lastly, it is by his information that the surviving spy can be used on appointed occasions. The end and aim of spying in all its five varieties is knowledge of the enemy; and this knowledge can only be derived, in the first instance, from the converted spy.‎

Below are the thirteen principles to wage a good war.

1. Laying Plans
2. Waging War
3. Attack by Stratagem
4. Tactical Dispositions
5. Energy
6. Weak Points and Strong
7. Maneuvering
8. Variation in Tactics
9. The Army on the March
10. Terrain
11. The Nine Situations
12. The Attack by Fire
13. The Use of Spies

May you choose your wars and fight fight them well and win.

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Categories: Business, General
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