Posts Tagged ‘Marketing’

University of California is offering FREE online course on Marketing Analytics

April 27, 2016 Leave a comment

mooc-logoUniversity of California is offering free online course on Marketing Analytics: Marketing Measurement Strategy. The course will equip applicant with the knowledge and skills necessary to immediately see practical benefits in the workplace.

In this 4 week marketing course, applicant will learn how to execute market sizing, identify market trends, and predict future conditions. The course will start on June 7, 2016.

Course At A Glance

Length: 4 weeks
Effort: 5-7 hours per week
Subject: Business & Management
Institution: University of California and edX
Price: Free
Certificate Available: Yes. Add a Verified Certificate for $99
Session: Course starts on June 7, 2016

Providers’ Details

Berkeley is offering MOOCs with edX to develop and foster adoption of Small Private Online Courses (SPOCs) on campuses around the world. SPOCs are designed to supplement and enhance the learning experience of on-campus students, while providing local faculty an opportunity for more interactive activities and more time for “high-touch” pedagogy.

This online platform edX provides online courses from the world’s best universities. edX can empower applicant to build innovative applications, services, and experiences.

About This Course

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, applicant will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip applicant with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Why Take This Course?

This is a free online course. This MOOC will be offered with Video Transcripts in English.  Applicants can get a verified certificate.

Learning Outcomes

-How to identify market trends
-How to predict future conditions
-An understanding of metrics used to measure marketing success


Stephan Sorger, M.B.A., M.S., PE, UC Berkeley Extension Honored Instructor, is a serial marketing executive, instructor and author.


Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.

How To Join This Course

-Go to the course website link
-Create an edX account to SignUp
-Choose “Register Now” to get started.
-EdX offers honor code certificates of achievement, verified certificates of achievement, and XSeries certificates of achievement. Currently, verified certificates are only available in some courses.
-Once applicant sign up for a course and activate their account, click on the Log In button on the home page and type in their email address and edX password. This will take them to dashboard, with access to each of their active courses. (Before a course begins, it will be listed on their dashboard but will not yet have a “view course” option.)

Detailed Information


Don’t quit your day job yet

September 8, 2011 1 comment

Careers in today’s age are becoming more and more specialized. With more and more people pursuing advanced education, people are becoming more and more specialized. They learn more and more of less and less and become masters of a tiny little segment of the world. Once people get locked into their field, they set their minds there and continue to develop themselves in that area while becoming more and more out of touch with the outside world.

The result of this specialization is that employees do not often understand how business as a whole work. Most companies have departments that operate like silos, each department minding its own business. Lawyers know legal issues, accountants know accounting and financial issues, engineers know technical issues and so it goes on. The accounting people think the production people are wasting money, the production people think the accounts people are penny pinchers, the engineers think they are the brains of the business while the marketing people think the company would have collapsed if it wasn’t for their innovative marketing strategies and sales tactics. There is no interface between departments and as a result employees do not understand how the total business works. The result is that when employees start their own businesses their businesses fail within the first five years. Although they have had a good product a solid client base, they lack skills in other vital areas leading to the business going down.

Running a business is so much different from being an employee. To run a business overall knowledge is required and most people are only familiar with the area that they trained in. Even CEO’s do not often have the all round knowledge required to run a business because companies have experienced and qualified personnel for the various functions of the company.

An architect may find that after setting up a practice they now need to acquire marketing and sales skills in order to get customers, they also need to know how to manage their money. A welder may find that even though they produce good quality products and have a substantial market, they may lack skills in the area of stock control and pricing. A business can have a great service or product and fail to market properly or they can have a good market and fail to manage cash flow.

It is good to learn and master your trade, but do not limit yourself to a small area, open yourself up to other things outside of your area. Take a business course such as the Micro Mba, a sales course, a marketing course and don’t assume you know it all. In today’s world things are constantly changing it is important to stay ahead of  the changes so that your business can continue to grow. Learning and growing are invaluable in business and place you in a good place for growth.